The New Media industry is still nascent, and there is hardly any consensus on the main drivers of industry growth — or even on the extent of this growth. The future of AR and VR is mysterious to a certain extent, which makes it a particularly exciting time for investors. Which verticals will drive the growth of the AR/VR industry?
Today, the market has yet to recognize the practical application of AR or VR outside of gaming. But in practically any aspect of our life that is digital, VR and (to a greater extent) AR technologies have the potential to replace the current dominant computing platforms. If these technologies succeed and are adopted, we may no longer need physical computers, as projector and display wall technologies will be able to project any interface onto any physical surface.
Gesture tracking technology will allow users to interact with these digital reproductions. These are just a few of the potentially revolutionary applications of AR and VR. What once was a technology ripe for the science fiction imagination is now becoming a reality.
Adit is providing this complimentary research to you. A nondisclosure agreement is not required.
Review a list of companies, Fortune 500, and otherwise, who make up this developing industry. Some names you’ll recognize. On others, you’ll be ahead of the curve.
The global AR and VR market is segmented based on device, offering, application, vertical, and region. Get the full report.
Overall, the market is gaining competitiveness. Many companies are securing new contracts and entering into new markets. AR and VR companies have begun to partner with fortune 500 companies and other tech giants like Google, Microsoft, and Oculus VR (Facebook), to name a few.
Move past the fundamentals and understand the strengths and weaknesses of the New Media Market. Certain companies create a lot of wealth before they go public - learn which New Media companies are most likely to succeed.
The widespread affordability and availability of smartphones are extremely beneficial to the AR and VR industry. Companies operating within the industry have placed a greater focus on creating content and tools with more smartphone compatibility. Demand within the global market for virtual and augmented reality has been rising at a stellar rate.
New and innovative ideas can go from almost unheard of to common in less than a decade. Touchscreens were not the norm ten years ago, yet today they are ubiquitous. Leaders in gesture tracking technology, such as uSens, are developing technology to mimic the real hand in the real world. Users want to do complicated actions, like grabbing a virtual object without having to use a physical controller to do so.
AR and VR investment is growing substantially. Between 2010 and 2017, investors disbursed roughly $4.5 billion in 1,179 deals to 707 different startups. This is an exciting time for investors to secure the success of their future and their family. .