Genesis will focus its investment activities in the following sectors:

Ideal Target Investment Profile

Minimum Viable Product

Adit Genesis will require investments in software and other areas to have viable customer prospects and technical evaluations. No vaporware - Adit Genesis invests in real, revenue generating businesses.

Experienced Founders & Management

Adit seeks to work with successful founders with deep industry expertise and a history of building and scaling businesses.

Strong Fundamentals

The ability to frugally manage cash, to develop and incentivize repeatable, low-touch sales processes, and to clearly articulate competitive advantage through tactical marketing campaigns are critical components that Adit will seek in every potential target investment.

Agnostic Platforms

Adit believes software applicable to multiple industry verticals, (financial services, e-commerce, IoT, hospitality) provides both more attractive total addressable markets, more potential revenue generation, and more possible exit opportunities.

Appropriate Valuations

Adit sees valuations compressing due to economic uncertainty and the related venture funding slow down. This valuation compression provides Adit the opportunity to invest in strong businesses at reasonable prices, improving capital efficiency and enhancing potential returns for our investors.

Jon Cholak  

Managing Director
& Portfolio Manager

Jon is a seasoned venture investor and software professional with over 15 years of industry experience. After completing his MBA at the University of Texas, Jon joined USAA’s venture program where he focused on enterprise software investments in Fintech, Blockchain, cloud infrastructure, and security sectors. 

At Deloitte Consulting, Jon managed large scale custom software development projects in the health and human services sector. He also worked at Intel on new business valuation and strategy development.

Eric Munson

Principal

Eric co-founded Adit Ventures in 2014 at the request of family offices seeking shares in select venture-backed growth equity companies.

His 30+ years of experience spans alternative asset management, corporate finance, mutual funds, private equity and venture capital. Eric built, developed, and managed 18 different funds and worked on over 200 IPOs while raising assets in excess of $20b+ during his career.