The world’s data is getting smarter, faster, and bigger with every second. Businesses and consumers are creating unprecedented amounts of new data every year. That information will soon outpace capital and labor as the defining economic asset of our generation.
Data is rapidly becoming a global commercial basis for competition and growth. In the coming years, the size, scale, and economic impact of Big Data — and the analytics technologies that empower companies to leverage that data — will reshape competitive landscapes and accelerate the development of smart, agile, hyper-targeted new business models.
Rapidly maturing analytic technologies are unlocking the value of data at an unprecedented scale. As more and more industries adopt these technologies, competitive dynamics are shifting just as fast, with new value drivers emerging from every new accessible dataset.
Want to learn about the evolving industry, regulatory, and cultural trends that are shaping the economic future of our data? Download all the current research on Big Data in our book: Smarter, Faster, Bigger to learn how the next five years may take us from focused analytics to automated generation of actionable business insights.
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